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_aHF5415.13 _bC37 2012 |
| 100 | 1 | _aCapon, Noel. | |
| 245 | 1 | 0 |
_aManaging marketing in the 21st century : _bdeveloping and implementing the market strategy / _cNoel Capon ; with James Mac Hulbert. |
| 246 | 3 | _aManaging marketing in the twenty-first century | |
| 246 | 3 | 0 | _aDeveloping & implementing the market strategy |
| 250 | _a3RD EDITION | ||
| 260 |
_aBronxville, N.Y. : _bWessex Inc., _c2007. |
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| 300 |
_a1 v. (various pagings) : _bill. ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
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