| 000 | 01067nam a22003137a 4500 | ||
|---|---|---|---|
| 005 | 20240730130219.0 | ||
| 008 | 240730b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780073381008 (alk. paper) | ||
| 020 | _a0073381004 (alk. paper) | ||
| 035 | _a(OCoLC)ocn183162481 | ||
| 035 |
_a(OCoLC)183162481 _z(OCoLC)156810220 |
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| 040 |
_alc _clc _duok |
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| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2009 |
| 100 | 1 |
_aCravens, David W. _9778 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axv, 784 p. : _bill., map ; |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _9779 |
|
| 650 | 0 |
_aMarketing _9779 |
|
| 650 | 0 |
_aMarketing _9779 |
|
| 700 | 1 |
_aPiercy, Nigel. _9780 |
|
| 856 | 4 | 2 | _3Publisher description |
| 856 | 4 | 1 | _3Table of contents only |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c11030 _d11030 |
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