| 000 | 00954nam a22003017a 4500 | ||
|---|---|---|---|
| 005 | 20240731125739.0 | ||
| 008 | 240731b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780078028946 | ||
| 020 | _a0078028949 | ||
| 040 |
_aLC _cLC _duok |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.W249 2014 |
| 100 | 1 |
_aWalker, Orville C. _9844 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _cc2014. |
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| 263 | _a1301 | ||
| 300 |
_axvi,368p.: _bill; |
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| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _9779 |
|
| 700 | 1 |
_aMullins, John W. _9845 |
|
| 856 | 4 | 2 | _3Publisher description |
| 856 | 4 | 1 | _3Table of contents only |
| 856 | 4 | 2 | _3Contributor biographical information |
| 906 |
_a7 _brix _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c11050 _d11050 |
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