| 000 | 01135nam a22002897a 4500 | ||
|---|---|---|---|
| 005 | 20240801081354.0 | ||
| 008 | 240801b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781259573538 (alk. paper) | ||
| 040 |
_aLC _beng _cLC _duok |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.M378 2017 |
| 100 | 1 |
_aPerreault, William D., _cJr. _9870 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. |
| 250 | _a15th ed. | ||
| 263 | _a1601 | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c[2017] |
|
| 300 | _apages cm | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
||
| 650 | 0 |
_aMarketing. _9779 |
|
| 700 | 1 |
_aCannon, Joseph P. _9871 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _9872 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c11059 _d11059 |
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