000 01003nam a22002777a 4500
005 20240806094251.0
008 240806b |||||||| |||| 00| 0 eng d
020 _a9781259254345
040 _aLC
_beng
_cLC
_dUoK
042 _apcc
050 0 0 _aHF5415.153
_b.C72 2015
100 1 _aCrawford, C. Merle
_q(Charles Merle),
_91006
245 1 0 _aNew products management /
_cMerle Crawford, University of Michigan-Emeritus, Anthony Di Benedetto, Temple University.
250 _aEleventh edition.
264 1 _aNew York, NY :
_bMcGraw-Hill Education,
_c[2015]
300 _axx, 588 pages :
_billustrations ;
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aNew products
_91007
700 1 _aDi Benedetto, C. Anthony.
_91008
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c11103
_d11103