| 000 | 01485nam a22003497a 4500 | ||
|---|---|---|---|
| 005 | 20240806112237.0 | ||
| 008 | 240806b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781260260373 | ||
| 040 |
_aLC _beng _cLC _dUoK |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.P47 2021 |
| 100 | 1 |
_aPerreault, William D., _eauthor. _91009 |
|
| 245 | 1 | 0 |
_aEssentials of marketing :A Marketing Strategy Planning Approach/ _cWilliam D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University. |
| 250 | _a17 Edition. | ||
| 263 | _a2101 | ||
| 264 | 1 |
_aDubuque : _bMcGraw-Hill Education, _c2021. |
|
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aRevised edition of the authors' Essentials of marketing, [2019] | ||
| 500 | _aIncludes index. | ||
| 520 | _cProvided by publisher. | ||
| 588 | _aDescription based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 | 0 |
_aMarketing. _9779 |
|
| 700 | 1 |
_aCannon, Joseph P. _9871 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _9872 |
|
| 776 | 0 | 8 |
_iPrint version: _aPerreault, William D., Jr.. _tEssentials of marketing _b17 Edition. _dDubuque : McGraw-Hill Education, 2021. _z9781260260373 _w(DLC) 2019046388 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c11104 _d11104 |
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