| 000 | 00958nam a22002777a 4500 | ||
|---|---|---|---|
| 005 | 20240905133424.0 | ||
| 008 | 240905b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780078028793 (pbk.) | ||
| 020 | _a0078028795 (pbk.) | ||
| 040 |
_aDLC _cDLC _duok |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M352324 2013 |
| 100 | 1 |
_aMullins, John W. _q(John Walker) _91028 |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker, Jr. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2013. |
||
| 300 |
_axxi, 547 p. : _bill. ; |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _9779 |
|
| 700 | 1 |
_aWalker, Orville C. _9844 |
|
| 856 | 4 | 2 | _3Publisher description |
| 856 | 4 | 1 | _3Table of contents only |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c11111 _d11111 |
||