| 000 | 01169cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 13984523 | ||
| 003 | UoK | ||
| 005 | 20180911150919.0 | ||
| 008 | 050527s2006 njua b 001 0 eng | ||
| 010 | _a 2005015341 | ||
| 020 | _a132017733 | ||
| 040 |
_aLC _cLC _dLC _bLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aTX911.3.M3 _bK68 2006 |
| 082 | 0 | 0 |
_a647.94/098/8 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2006. |
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| 300 |
_axxiv, 932 p. : _bcol. ill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 700 | 1 |
_aBowen, John _q(John T.), _d1948- |
|
| 700 | 1 | _aMakens, James C. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0513/2005015341.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLL |
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| 999 |
_c1271 _d1271 |
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