| 000 | 01181cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 12369320 | ||
| 003 | UoK | ||
| 005 | 20180911152835.0 | ||
| 008 | 010404s2001 nyu b 001 0 eng | ||
| 010 | _a 2001026190 | ||
| 020 | _a0471415723 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.A23 2001 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bWiley, _cc2001. |
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| 300 |
_axiii, 338 p. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley036/2001026190.html |
| 856 | 4 |
_3Table of Contents only _uhttp://www.loc.gov/catdir/toc/onix07/2001026190.html |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0612/2001026190-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cLL |
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| 999 |
_c1839 _d1839 |
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