000			01472cam a22003614a 4500
001			12781763
003			UoK
005			20180911152902.0
008			160303b xxu||||| |||| 00| 0 eng d
010			_a 2002071957
020			_a0030352711
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.123 _b.S54 2003
082	0	0	_a658.8/2 _221
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion & supplemental aspects of integrated marketing communications / _cTerence A. Shimp.
246	3		_aAdvertising, promotion, and supplemental aspects of integrated marketing communications
250			_a6th ed.
260			_aMason, Ohio : _bThomson South-Western, _cc2003.
300			_axxi, 650 p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cLL
999			_c1856 _d1856