| 000 | 01205cam a22003737i 4500 | ||
|---|---|---|---|
| 001 | 18074497 | ||
| 003 | UoK | ||
| 005 | 20180911153252.0 | ||
| 008 | 140320s2015 enk b 001 0 eng d | ||
| 010 | _a 2014936261 | ||
| 015 |
_aGBB4E2725 _2bnb |
||
| 016 | 7 |
_a016938141 _2Uk |
|
| 020 | _a9781844801213) | ||
| 035 | _a(OCoLC)ocn894929202 | ||
| 040 |
_aLC _bLC _cLC _eLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.E4 2015 |
| 082 | 0 | 4 |
_a658.8/02 _223 |
| 100 | 1 |
_aEgan, John, _d1952- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications / _cJohn Egan. |
| 260 |
_aUnited Kingdom _bThomson |
||
| 300 |
_axxii, 467 pages ;ill.and coloured pictures _c27 cm _binclude bibliographacal index |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 7 |
_aAdvertising. _2fast |
|
| 650 | 7 |
_aCommunication in marketing. _2fast |
|
| 650 | 7 |
_aMarketing. _2fast |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLL |
||
| 999 |
_c2026 _d2026 |
||