| 000 | 01312cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 13517169 | ||
| 003 | UoK | ||
| 005 | 20180911153311.0 | ||
| 008 | 160310b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a 2004005769 | ||
| 020 | _a0749441089 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aP96.E25 _bT86 2004 |
| 082 | 0 | 0 |
_a338.4/730223 _222 |
| 100 | 1 |
_aTungate, Mark, _d1967- |
|
| 245 | 1 | 0 |
_aMedia monoliths : _bhow great media brands thrive and survive / _cMark Tungate. |
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2004. |
||
| 300 |
_aviii, 261 p. : _bill. (some col.) ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [250]-251) and index. | ||
| 650 | 0 |
_aMass media _xEconomic aspects. |
|
| 650 | 0 | _aBrand name products | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0416/2004005769.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2004005769-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0915/2004005769-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLL |
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| 999 |
_c2038 _d2038 |
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