000 00823cam a2200265 a 4500
001 15418671
003 UoK
005 20180911153329.0
008 080819s2010 maua b 001 0 eng
010 _a 2008935578
020 _a9788131512838
040 _aDLC
_cDLC
050 0 0 _aHF5415.32
_b.H69 2010
100 1 _aHoyer, Wayne D.
245 1 0 _aConsumer behavior /
_cWayne D. Hoyer, Deborah J. McInnis.
_bA marketer's tool
250 _aIndia ed.
260 _aIndia
_bSouth-Western Cengage Learning,
_cc2010.
300 _a 634 p. :
_bill. ;
_c27 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aConsumer behavior.
700 1 _aMacInnis, Deborah J.
906 _a7
_bcbc
_corignew
_d3
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cLL
999 _c2051
_d2051