000 | 01156cam a22003254a 4500 | ||
---|---|---|---|
001 | 12845120 | ||
003 | UoK | ||
005 | 20180911153330.0 | ||
008 | 020705s2004 maua b 001 0 eng | ||
010 | _a 2002109489 | ||
020 | _a0618310592 | ||
035 | _a(DLC) 2002109489 | ||
040 |
_aDLC _cDLC _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF1416 _b.J43 2004 |
082 | 0 | 0 |
_a658.8/4 _222 |
100 | 1 | _aJeannet, Jean-Pierre. | |
245 | 1 | 0 |
_aGlobal marketing strategies / _cJean-Pierre Jeannet, H. David Hennessey. |
250 | _a6th ed. | ||
260 |
_aBoston, Mass. : _bHoughton Mifflin, _cc2004. |
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300 |
_axxi, 613 p. : _bill. (some col.) ; _c24 cm. |
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504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 |
_aExport marketing _xManagement. |
|
650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
700 | 1 | _aHennessey, Hubert D. | |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1501/2002109489-b.html |
906 |
_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg |
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942 |
_2lcc _cLL |
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999 |
_c2052 _d2052 |