000			01299cam a22003374a 4500
001			13767853
003			UoK
005			20180911154309.0
008			041101s2006 maua b 001 0 eng
010			_a 2004061113
020			_a0072830875 (alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.2 _b.H258 2006
082	0	0	_a658.8/3 _222
100	1		_aHair, Joseph F.
245	1	0	_aMarketing research : _bwithin a changing information environment / _cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250			_a3rd ed.
260			_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006.
300			_axxvii, 700 p. _bcol. ill. _c26 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing
504			_aIncludes bibliographical references (p. 669-677) and indexes.
650		0	_aMarketing research.
700	1		_aBush, Robert P.
700	1		_aOrtinau, David J.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061113-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061113-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cLL
999			_c2452 _d2452