| 000 | 01544cam a22003854a 4500 | ||
|---|---|---|---|
| 001 | 12684374 | ||
| 003 | UoK | ||
| 005 | 20180911154852.0 | ||
| 008 | 020213s2003 at a b 001 0 eng | ||
| 010 | _a 2002022369 | ||
| 020 | _a9780324539028 | ||
| 020 | _a0324539029 | ||
| 020 | _a0324320884 | ||
| 035 | _a(DLC) 2002022369 | ||
| 035 | _a(DLC)290 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.Z54 2007 |
| 082 | 0 | 0 |
_a658.8/3 _221 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aExploring marketing research / _cWilliam G. Zikmund. |
| 250 | _a9th ed. | ||
| 260 |
_aAustralia ; _a[Cincinnati, Ohio] : _bThomson/South-Western, _cc2007. |
||
| 300 |
_axxi, 698 p. : _bchiefly col. ill. ; _c28 cm. |
||
| 500 | _aVarious multi-media instructional materials, including a web site, are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | _aBabin, Barry J. | ||
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLL |
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| 999 |
_c2723 _d2723 |
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