000			00640nam a22002177a 4500
003			UoK
005			20180911154904.0
008			160331b xxu||||| |||| 00| 0 eng d
020			_a9780324408089
020			_a0324408080
040			_aLC _bLC _cLC
050			_aHF 5415.123 _b.S54 2007
100			_aShimp, Terence A.
245			_aIntegrated Marketing Communications in Advertising and Promotion _cby Terence A. Shimp.
250			_a7th ed.
260			_aSouth-Western, _bThomson publishers, _c2007
300			_axx,629p.ill.; _bIncludes: glossary and index. _c25cm
650			_aAdvertising.
650			_aPromotion.
942			_2lcc _cLL
999			_c2734 _d2734