000			01789cam a22003254a 4500
001			11793162
003			UoK
005			20180911155012.0
008			990922s2000 caua 001 0 eng
010			_a 99006959
020			_a0761920439 (hardcover : alk. paper)
020			_a0761920447 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aH61.28 _b.G73 2000
082	0	0	_a001.4/33 _221
100	1		_aGreenbaum, Thomas L.
245	1	0	_aModerating focus groups : _ba practical guide for group facilitation / _cThomas L. Greenbaum.
260			_aThousand Oaks, Calif. : _bSage Publications, _cc2000.
300			_axii, 249 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aIntroduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.
650		0	_aFocus groups.
650		0	_aSocial sciences _xResearch.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0656/99006959-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0656/99006959-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f19 _gy-gencatlg
942			_2lcc _cLL
999			_c2796 _d2796