| 000 | 00876cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 4270888 | ||
| 003 | UoK | ||
| 005 | 20180911155057.0 | ||
| 008 | 030314s2003 enka 001 0 eng | ||
| 015 | _aGBA3-Y0270 | ||
| 020 | _a0750657707 | ||
| 035 | _a(OCoLC)56449762 | ||
| 035 | _a(OCoLC)ocm56449762 | ||
| 035 | _a(NNC)4270888 | ||
| 040 |
_aUKM _cUKM |
||
| 050 | _aHF 5411 .W37 2004 | ||
| 082 | 0 | 4 |
_a658.802 _221 |
| 100 | 1 |
_aWard, Keith, _d1949- |
|
| 245 | 1 | 0 |
_aMarketing finance : _bturning marketing strategies into shareholder value / _cKeith Ward. |
| 260 |
_aOxford, UK ; a Burlington, MA _bElsevier Butterworth-Heinemann, _c2003. |
||
| 300 |
_aix, 349 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xCosts. |
|
| 650 | 0 |
_aMarketing _xCost effectiveness. |
|
| 942 |
_2lcc _cLL |
||
| 999 |
_c2834 _d2834 |
||