| 000 | 01161cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 14712820 | ||
| 003 | UoK | ||
| 005 | 20180911155521.0 | ||
| 008 | 070126s2008 njua b 001 0 eng | ||
| 010 | _a 2007003552 | ||
| 020 | _a9780132336222 | ||
| 035 | _a(OCoLC)ocm80461138 | ||
| 035 | _a(OCoLC)80461138 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dBTCTA _dYDXCP _dNLGGC _dOCLCG _dDLC |
||
| 050 | 0 | 0 |
_aHD69.B7 _bK45 2008 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 084 |
_a85.40 _2bcl |
||
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2008. |
||
| 300 |
_axxi, 692 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip079/2007003552.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cLL |
||
| 999 |
_c3056 _d3056 |
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