000 01572cam a22003854a 4500
001 13848506
003 UoK
005 20180911155541.0
008 050124s2005 enka b 001 0 eng
010 _a 2005001872
016 7 _a013064548
_2Uk
020 _a0749444657
035 _a(OCoLC)ocm57283089
040 _aDLC
_cDLC
_dUKM
_dBAKER
_dC#P
_dIXA
_dDLC
042 _apcc
050 0 0 _aHD69.B7
_bW73 2005
082 0 0 _a658.8/27
_222
100 1 _aWreden, Nick.
245 1 0 _aProfitBrand :
_bhow to increase the profitability, accountability & sustainability of brands /
_cNick Wreden.
246 3 _aProfit brand
260 _aLondon ;
_aSterling, VA :
_bKogan Page,
_cc2005.
300 _avii, 240 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [227]-233) and index.
650 0 _aBrand name products
_xManagement.
650 0 _aBranding (Marketing)
650 0 _aMarketing.
650 0 _aRelationship marketing.
650 0 _aCustomer relations.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip056/2005001872.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cLL
999 _c3073
_d3073