| 000 | 00791cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 4772430 | ||
| 003 | UoK | ||
| 005 | 20180911155709.0 | ||
| 008 | 860417s1987 maua b 001 0 eng | ||
| 010 | _a 86081102 | ||
| 020 | _a9780618532032 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.P658 1987 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 |
_aPride, William M., _d1942- |
|
| 245 | 1 | 0 |
_aMarketing : _b concepts and strategies / _cWilliam M. Pride, O.C. Ferrell. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin, _cc2006. |
||
| 300 |
_axviii, 878p. : _bill. (some col.) ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aFerrell, O. C. | |
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cLL |
||
| 999 |
_c3147 _d3147 |
||