| 000 | 01089cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 15488022 | ||
| 003 | UoK | ||
| 005 | 20180911155939.0 | ||
| 008 | 081017s2010 njua b 001 0 eng | ||
| 010 | _a 2008043641 | ||
| 020 | _a9788131709962 | ||
| 035 | _a(OCoLC)ocn263065353 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dDLC |
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| 050 | 0 | 0 |
_aHF5415.123 _b.C58 2009 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2009. |
||
| 300 |
_a537p. : _bill. (chiefly col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLL |
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| 999 |
_c3309 _d3309 |
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