| 000 | 01507cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 14916392 | ||
| 003 | UoK | ||
| 005 | 20180911155953.0 | ||
| 008 | 070705s2001 enk 001 0 eng | ||
| 010 | _a 2007298065 | ||
| 015 | _aGBA0-U9506 | ||
| 020 | _a0071373586 | ||
| 020 | _a9780071373586 | ||
| 035 | _a(OCoLC)ocm45581014 | ||
| 035 |
_a(OCoLC)45581014 _z(OCoLC)45906590 |
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| 040 |
_aUKM _cUKM _dIQU _dOCLCQ _dBAKER _dYDXCP _dOCLCQ _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5827.2 _b.R53 2001b |
| 082 | 0 | 4 |
_a659.1 _221 |
| 100 | 1 | _aRies, Al. | |
| 245 | 1 | 0 |
_aPositioning : _bthe battle for your mind / _cAl Ries, Jack Trout. |
| 260 |
_aNew York ; _aLondon : _bMcGraw-Hill, _cc2001. |
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| 300 |
_aviii, 213 p. ; _c21 cm. |
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| 500 | _a"How to be seen and heard in the overcrowded marketplace"--Cover. | ||
| 500 | _a"With a new preface by Jack Trout"--P. [4] of cover. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aPositioning (Advertising) | |
| 700 | 1 | _aTrout, Jack. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0715/2007298065.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0745/2007298065-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1412/2007298065-d.html |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cLL |
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| 999 |
_c3324 _d3324 |
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