| 000 | 01148pam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 725914 | ||
| 003 | UoK | ||
| 005 | 20180911160058.0 | ||
| 008 | 980407s1999 maua 001 0 eng | ||
| 010 | _a 98021048 | ||
| 020 | _a0256259828 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF1009.5 _b.C35 1999 |
| 082 | 0 | 0 |
_a658.8/48 _221 |
| 100 | 1 | _aCateora, Philip R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, John L. Graham. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1999. |
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| 300 |
_axxv, 721 p. : _bill. (som col.) ; _c29 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 1 | _aGraham, John L. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0602/98021048-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0602/98021048-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cLL |
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| 999 |
_c3411 _d3411 |
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