| 000 | 00933pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 1598733 | ||
| 003 | UoK | ||
| 005 | 20180911160059.0 | ||
| 008 | 941006s1995 nyua b 001 0 eng | ||
| 010 | _a 94040494 | ||
| 020 | _a9780077123307 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 043 | _ae------ | ||
| 050 | 0 | 0 |
_aHF5415 _b.J5 2010 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aJobber, David, _d1947- |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 250 | _a6th ed. | ||
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill, _c[2010] |
||
| 300 |
_axxx, 946p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _zEurope _xCase studies. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cLL |
||
| 999 |
_c3412 _d3412 |
||