000			00430nam a22001457a 4500
020			_a9780077127138
050			_aHF1416 _b.H65 2010
100			_aHollensen, Svend
245			_aMarketing planning _bA global perspective _cSvend, Hollensen
250			_a2nd ed.
260			_aBerkshire _bMcGraw-Hill _c2010
300			_axxiii, 430p.: ill.; _bIncludes bibliographic references and index
650			_aMarketing--planning
942			_cLL
999			_c3448 _d3448