| 000 | 00508cam a2200169 a 4500 | ||
|---|---|---|---|
| 020 | _a9781412956475 (pbk. : alk. paper) | ||
| 050 | 0 | 0 |
_aHF5414 _b.K67 2008 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cPhilip Kotler, Nancy R. Lee. |
| 250 | _a3rd ed. | ||
| 260 |
_aLos Angeles : _bSage Publications, _cc2008. |
||
| 300 |
_axii, 444 p. : _bill. ; |
||
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 | _aBehavior modification. | |
| 700 | 1 | _aLee, Nancy, | |
| 942 | _cLL | ||
| 999 |
_c4863 _d4863 |
||