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| 020 | _a0071151176 (International ed.) | ||
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_aHF5415.13 _b.W249 2003 |
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_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker Jr. ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axviii, 365 p. : _bill. (some col.) ; _e1 CD-ROM (4 3/4 in.) |
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| 650 | 0 | _aMarketing | |
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 | _aWalker, Orville C. | |
| 942 | _cLL | ||
| 999 |
_c4864 _d4864 |
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