000 | 00566cam a2200193 a 4500 | ||
---|---|---|---|
020 | _a9780273756064 | ||
050 | 0 | 0 |
_aHF5415.13 _b.L5883 2011 |
100 | 1 | _aLovelock, Christopher H. | |
245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
250 | _a7th ed. | ||
260 |
_aBoston : _bPearson education Limited, _cc2011. |
||
300 |
_a 648 p. : _bill., map ; |
||
650 | 0 | _aMarketing | |
650 | 0 | _aProfessions | |
650 | 0 | _aService industries | |
650 | 0 | _aCustomer services | |
700 | 1 | _aWirtz, Jochen. | |
942 | _cLL | ||
999 |
_c4896 _d4896 |