000 00566cam a2200193 a 4500
020 _a9780273756064
050 0 0 _aHF5415.13
_b.L5883 2011
100 1 _aLovelock, Christopher H.
245 1 0 _aServices marketing :
_bpeople, technology, strategy /
_cChristopher Lovelock, Jochen Wirtz.
250 _a7th ed.
260 _aBoston :
_bPearson education Limited,
_cc2011.
300 _a 648 p. :
_bill., map ;
650 0 _aMarketing
650 0 _aProfessions
650 0 _aService industries
650 0 _aCustomer services
700 1 _aWirtz, Jochen.
942 _cLL
999 _c4896
_d4896