000			00513cam a2200169 a 4500
020			_a9780073381152 (alk. paper)
020			_a0073381152 (alk. paper)
050	0	0	_aHF5415.13 _b.W249 2011
100	1		_aWalker, Orville C.
245	1	0	_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins.
250			_a7th ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _cc2011.
300			_axv, 352 p. : _bill. ;
650		0	_aMarketing
700	1		_aMullins, John W.
942			_cLL
999			_c5086 _d5086