| 000 | 00523cam a2200169 a 4500 | ||
|---|---|---|---|
| 020 | _a0256261180 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.W249 1999 |
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _bplanning and implementation / _cOrville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1999. |
||
| 300 |
_axxiii, 393 p. : _bill. ; |
||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aBoyd, Harper W. | |
| 700 | 1 | _aLarréché, Jean-Claude. | |
| 942 | _cLL | ||
| 999 |
_c5527 _d5527 |
||