000			00539nam a22001697a 4500
020			_a0071111697
050	0	0	_aHF5415.13 _b.M352324 2005
100	1		_aMullins, John W.
245	1	0	_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
250			_a5th ed.
260			_aNew York : _bMcGraw-Hill, _cc2005.
300			_axxiv, 520 p. : _bill. ;
490	0		_aMcgraw-Hill/Irwin series in marketing
650		0	_aMarketing
700	1		_aWalker, Orville C.
942			_cLL
999			_c5538 _d5538