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| 020 | _a00711223075 | ||
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_aHF5415.13 _b.M352324 2002 |
| 100 | 1 | _aboyd,haper .w | |
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _c Harper W. Boyd, Orville C. Walker Jr.John W. Mullins |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2002 |
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| 300 |
_axxii, 533 p. : _bill. ; |
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| 490 | 0 | _aMcgraw-Hill/Irwin series in marketing | |
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aWalker, Orville C. | |
| 942 | _cLL | ||
| 999 |
_c5542 _d5542 |
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