000 00475cam a2200169 a 4500
020 _a9780256225297
050 0 0 _aHF5415.3
_b.P468 2010
100 1 _aPeter, J. Paul.
245 1 0 _aConsumer behavior & marketing strategy /
_cJ. Paul Peter, Jerry C. Olson.
250 _aEuropean ed.
260 _aNew York :
_bMcGraw-Hill Irwin,
_cc2010.
300 _axv, 526 p. :
_bill. ;
650 0 _aConsumer behavior.
650 0 _aMarketing.
700 1 _aOlson, Jerry C.
942 _cLL
999 _c5941
_d5941