000			01426nam a22002657a 4500
999			_c6199 _d6199
005			20180926133747.0
008			180926b ||||| |||| 00| 0 eng d
010			_a 2009043899
020			_a9781412944571 (pbk.)
020			_a1412944570
035			_a(OCoLC)ocn456170123
040			_aDLC _cDLC _dBTCTA
050	0	0	_aP91.3 _b.T76 2011
100	1		_aTreadwell, D. F. _q(Donald Francis)
245	1	0	_aIntroducing communication research : _bpaths of inquiry / _cDonald Treadwell.
260			_aThousand Oaks, Calif. : _bSAGE Publications, _cc2011.
300			_axviii, 226 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aGetting started: possibilities and decisions -- First decisions: what, why, how? -- Ethics: your responsibilities as a researcher -- Reading research: to boldly go where others have gone before -- Measurement: research using numbers -- Statistics: analyzing your numbers -- Sampling: who, what and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Observation: watching and listening for in-depth understanding -- Content analyis: understanding text and image -- Writing research: sharing your results.
650		0	_aCommunication _xResearch _xMethodology.
856	4	2	_3Contributor biographical information
856	4	2	_3Publisher description
856	4	1	_3Table of contents only
942			_2lcc _cBK