| 000 | 00992nam a22002777a 4500 | ||
|---|---|---|---|
| 999 |
_c6700 _d6700 |
||
| 001 | 3559999 | ||
| 005 | 20181030110938.0 | ||
| 008 | 181030b ||||| |||| 00| 0 eng d | ||
| 010 | _a 98016996 | ||
| 020 | _a9780256225297 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.3 _b.P468 1999 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson, Kalus G. Grunert |
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1999. |
||
| 300 |
_axxv, 545 p. : _bill. (some col.) ; _c26 cm. |
||
| 440 | 0 | _aIrwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references (p. 481-510) and indexes. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aOlson, Jerry C. _q(Jerry Corrie), _d1944- |
|
| 700 | 1 | _aGrunert Kalus G | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||