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008			190114b ||||| |||| 00| 0 eng d
010			_a 2012038213
020			_a9789386873286
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHD30.22 _b.K39 2013
100	1		_aKeat, Paul G.
245	1	0	_aManagerial economics : _beconomic tools for today's decision makers / _cPaul G. Keat, Philip K.Y. Young, Stephen E. Erfle.
250			_a7th ed.
260			_aBoston : _bPearson, _cc2013.
300			_axxvi, 593 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
650		0	_aManagerial economics.
700	1		_aYoung, Philip K. Y.
700	1		_aErfle, Stephen E. _q(Stephen Eugene)
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK