| 000 | 00801nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c7073 _d7073 |
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| 005 | 20190215131125.0 | ||
| 008 | 190215b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780071151177 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.W249 2003 |
| 100 | _aboyd walker | ||
| 245 | 0 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker Jr. ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axviii, 365 p. : _bill. (some col.) ; _c26 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 |
_aWalker, Orville C. _tMarketing strategy. |
|
| 740 | 0 | 2 | _aGAMAR 3 |
| 740 | 0 | 2 | _aGAMAR 3 CD-ROM |
| 942 |
_2lcc _cBK |
||