000 01004cam a22003138i 4500
999 _c8009
_d8009
001 19529512
003 OSt
005 20190918053354.0
008 170227s2017 cau b 001 0 eng
010 _a 2016048486
020 _a9789386062161 (pbk. : alk. paper)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aP91.3
_b.D39 2017
082 0 0 _a302.23072/7
_223
100 1 _aDayal, Manoj
_eauthor.
245 1 0 _aMedia metrics :
_ban introduction to quantitative research in mass communication /
_cManoj Dayal.
263 _a1703
264 1 _aThousand Oaks :
_bSAGE,
_c2017.
300 _axxiii, 458p.
_billu
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aMass media
_xResearch
_xMethodology.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK