| 000 | 00829nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c8302 _d8302 |
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| 005 | 20191003091427.0 | ||
| 008 | 191003b ||||| |||| 00| 0 eng d | ||
| 020 | _a047141235X (pbk. : alk. paper) | ||
| 040 | _clc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.K86 2002 |
| 100 | 1 |
_aKumar, V., _d1957- |
|
| 245 | 1 | 0 |
_aEssentials of marketing research / _cV. Kumar, David A. Aaker, George S. Day. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bWiley, _cc2002. |
||
| 300 |
_axix, 553 p. : _bill. (some col.) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 700 | 1 | _aAaker, David A. | |
| 700 | 1 | _aDay, George S. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley036/2001026850.html |
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix07/2001026850.html |
|
| 942 |
_2lcc _cBK |
||