000			02092nam a22003137a 4500
003			OSt
005			20201217063755.0
008			191008b ||||| |||| 00| 0 eng d
020			_a9781439082829 (pbk.)
020			_a1424069246
020			_a9781424069248 (pbk.)
040			_clc
050	0	0	_aP93.5 _b.L47 2011
100	1		_aLester, Paul Martin.
245	1	0	_aVisual communication : _bimages with messages / _cPaul Martin Lester.
250			_a5th. ed.
260			_aBoston, MA. : _bWadsworth, _cc2011.
300			_axiii, 434 p., [4] p. of plates : _bill. (some col.), maps (some col.) ; _c28 cm.
490	1		_aWadsworth series in mass communication and journalism
504			_aIncludes bibliographical references and index.
505	1		_a1. Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see.
520	3		_aVisual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
650		0	_aVisual communication.
830		0	_aWadsworth series in mass communication and journalism.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1212/2009936693-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1212/2009936693-t.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1105/2009936693-b.html
942			_2lcc _cBK
999			_c8342 _d8342