000 | 01344nam a22003377a 4500 | ||
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003 | OSt | ||
005 | 20210227085050.0 | ||
008 | 210227b ||||| |||| 00| 0 eng d | ||
020 | _a0273787136 | ||
020 | _a9780273787136 | ||
040 |
_aLC _beng _cLC _erda _dLC |
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.32 _b.S35 2015 |
082 | 0 | 0 |
_a658.8/342 _223 |
100 | 1 |
_aSchiffman, Leon G., _eauthor. |
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245 | 1 | 0 |
_aConsumer behavior / _cLeon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey. |
250 | _aEleventh edition. | ||
264 | 1 |
_aBoston : _bPearson, _c[2015] |
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300 |
_axxvii, 464 pages : _billustrations ; _c29 cm |
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336 |
_atext _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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500 | _aRevised edition. | ||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aConsumer behavior. | |
650 | 0 | _aMotivation research (Marketing) | |
700 | 1 |
_aWisenblit, Joseph, _eauthor. |
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906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2lcc _cBK |
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999 |
_c9108 _d9108 |