000			01912nam a22003737a 4500
003			OSt
005			20210819075328.0
008			210303b ||||| |||| 00| 0 eng d
010			_a 2013949097
016	7		_a016547531 _2Uk
020			_a9781285052076
020			_a1285052072 (pbk.)
040			_alcc _blcc _cuok
042			_alccopycat
050	0	0	_aP90 _b.B285 2015
100	1		_aBaran, Stanley J., _eauthor.
245	1	0	_aMass communication theory : _bfoundations, ferment, and future / _cStanley J. Baran, Dennis K. Davis.
250			_aSeventh edition.
264		1	_aStamford, CT : _bCengage Learning, _c[2015]
264		4	_c©2015
300			_axxi, 408 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aCengage series in mass communication and journalism
504			_aIncludes bibliographical references (pages 371-396) and index.
505	0		_aUnderstanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
650		0	_aMass media _xPhilosophy.
700	1		_aDavis, Dennis K., _eauthor.
830		0	_aCengage series in mass communication and journalism.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c9125 _d9125