000			01881cam a22004097i 4500
001			18971814
005			20211122114151.0
008			160211t20162016cau b 001 0 eng d
010			_a 2016933262
020			_a9781473919525 (pbk)
020			_a1473919525 (pbk)
020			_a9781473919518 (hbk)
020			_a1473919517 (hbk)
035			_a(OCoLC)ocn958415865
040			_aSISPL _beng _cSISPL _erda _dYDX _dYDXCP _dBDX _dBTCTA _dLTSCA _dOCLCF _dUAB _dTXI _dDLC
042			_alccopycat
050	0	0	_aHF5415.1255 _b.B76 2016
082	0	4	_a658.827 _223
100	1		_aBrown, Stephen, _d1955 March 23- _eauthor.
245	1	0	_aBrands and branding / _cStephen Brown.
264		1	_aLos Angeles ; _aLondon : _bSAGE, _c2016.
264		4	_c©2016
300			_axi, 282 pages ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 247-276) and index.
505	0		_aThe rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale.
520			_aThis book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands.
650		0	_aBranding (Marketing)
650		0	_aBrand name products.
650		7	_aBrand name products. _2fast _0(OCoLC)fst00837883
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c9799 _d9799