Essentials of marketing :A Marketing Strategy Planning Approach/
Perreault, William D.,
Essentials of marketing :A Marketing Strategy Planning Approach/ William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University. - 17 Edition. - 1 online resource
Revised edition of the authors' Essentials of marketing, [2019] Includes index.
9781260260373
Marketing.
HF5415 / .P47 2021
Essentials of marketing :A Marketing Strategy Planning Approach/ William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University. - 17 Edition. - 1 online resource
Revised edition of the authors' Essentials of marketing, [2019] Includes index.
9781260260373
Marketing.
HF5415 / .P47 2021