Essentials of marketing :A Marketing Strategy Planning Approach/ William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University.
Material type:
- text
- computer
- online resource
- 9781260260373
- HF5415 .P47 2021
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
General Collection | Main Campus Library General Stacks | HF5415 .P47 2021 (Browse shelf(Opens below)) | Available | 00026795 |
Revised edition of the authors' Essentials of marketing, [2019]
Includes index.
Provided by publisher.
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