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Essentials of marketing :A Marketing Strategy Planning Approach/ William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University.

By: Contributor(s): Material type: TextTextPublisher: Dubuque : McGraw-Hill Education, 2021Edition: 17 EditionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781260260373
Subject(s): Additional physical formats: Print version:: Essentials of marketingLOC classification:
  • HF5415 .P47 2021
Summary: Provided by publisher.
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Holdings
Item type Current library Call number Status Barcode
General Collection Main Campus Library General Stacks HF5415 .P47 2021 (Browse shelf(Opens below)) Available 00026795

Revised edition of the authors' Essentials of marketing, [2019]

Includes index.

Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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