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Essentials of marketing research /

Hair, Joseph F.

Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. - 2nd ed. - New York, NY : McGraw-Hill Irwin, c2010. - xvii, 398 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780071220286 0071220283

LCCN: 2009037488

Nat. Bib. No.: GBA993961 bnb

Nat. Bib. Agency Control No.: 015380051 Uk

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .E894 2010

Dewey Class. No.: 658.8/3

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