University of Kabianga

Essentials of marketing research / (Record no. 2439)

MARC details
000 -LEADER
fixed length control field 01136cam a2200349 a 4500
001 - CONTROL NUMBER
control field 15903122
003 - CONTROL NUMBER IDENTIFIER
control field UoK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180911154253.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090911s2010 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009037488
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA993961
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015380051
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071220286
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071220283
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn320804014
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency LC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .E894 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 22
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
245 00 - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc. Joseph F. Hair, Jr. ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 398 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wolfinbarger, Mary F.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ortinau, David J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Robert P.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 24/03/2016   HF 5415.2 .E894 2010 20093943 24/03/2016 24/03/2016 General Collection