Marketing finance :
Ward, Keith, 1949-
Marketing finance : turning marketing strategies into shareholder value / Keith Ward. - Oxford, UK ; a Burlington, MA Elsevier Butterworth-Heinemann, 2003. - ix, 349 p. : ill. ; 24 cm.
Includes index.
0750657707
GBA3-Y0270
Marketing--Management.
Marketing--Costs.
Marketing--Cost effectiveness.
HF 5411 .W37 2004
658.802
Marketing finance : turning marketing strategies into shareholder value / Keith Ward. - Oxford, UK ; a Burlington, MA Elsevier Butterworth-Heinemann, 2003. - ix, 349 p. : ill. ; 24 cm.
Includes index.
0750657707
GBA3-Y0270
Marketing--Management.
Marketing--Costs.
Marketing--Cost effectiveness.
HF 5411 .W37 2004
658.802